Search Engine Optimisation Tips

Search Engine Optimisation (or SEO for short) is the art of optimising a website so that it appears near the top of search engine search results.

If your website is not on the first page of results returned by a search engine then the likelihood of a visitor clicking through to visit your site is greatly diminished. So, how can you be sure that your website will always be listed in the top few? The sad fact is that you cannot guarantee that your page will always be at or near the top of search engine results pages. Also, what may be good for the rankings on one search engine may make no difference to another.

Collected below are a number of tips that can make a big difference to where your pages are ranked. They cannot guarantee you top rankings but they should help yet get close:

• Tip 1: Know the purpose of each page
• Tip 2: Content is King
• Tip 3: What keywords should you be targeting?
• Tip 4: Naming of pages
• Tip 5: Keyword Placement
• Tip 6: Target the Title
• Tip 7: Images and alt text
• Tip 8: Get lots of inbound links
• Tip 9: Be careful with those outbound links
• Tip 10: Make sure its valid!

Every search engine is different, so what works for one may not work for another. Remember that SEO is an art - there are no hard and fast rules but only guides. The above tips should help you achieve good rankings on most search engines.