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Pay-Per-Click Fraud

Pay-Per-Click Fraud

The repetitive clicking on ads on a website in order to generate revenue for the website. Websites which run advertisements on the pay-per-click model are paid an amount each time someone clicks on an advertisement, with pay-per-click fraud the website arranges for clicks to be made on those advertisements purely for the purposes of raising revenue for the website. This is a fraud because the advertisers receive no benefit but see their advertising budget fraudulently eaten away.

Relevant links:

www.klickpatrol.com - Company offering a scheme to advertisers to try to detect click fraud.
www.sofizar.com/ - Company offering click fraud money recovery services.

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