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: "F" : FUD
FUD
- FUDP
- 1. Fear, Uncertainty and Doubt. FUD can be used to describe any process
that seeks to advantage through the use of fear, uncertainty and doubt. The
classic example of FUD is a method used by sales or marketing departments to
promote their product by disseminating information about a competitor's
product with the intention of invoking any combination of fear, uncertainty
or doubt.
- 2. Frustrate, Undermine and Demoralize.
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