- 1. Fear, Uncertainty and Doubt. FUD can be used to describe any process
that seeks to advantage through the use of fear, uncertainty and doubt.
The classic example of FUD is a method used by sales or marketing departments to promote their product or services. This works by disseminating information about problems with a competitor's product or effects of disasters with the intention of invoking any combination of fear, uncertainty or doubt that will encourage potential customers to buy their product.
- 2. Frustrate, Undermine and Demoralize.