CPA

CPA

1. Cost Per Acquisition. This is a term used by affiliate networks. An acquisition is a lead or a sale, i.e. some event that generates revenue (or a cost). CPA is therefore the cost (or reward) per lead or sale.

2. Commission Per Acquisition. This is a term used by affiliate networks. An acquisition is a lead or a sale. Commission Per Acquisition is the commission paid for a lead or a sale. Technically CPA is the commission paid for a lead or sale when a visitor purchases after having clicked on a advertisement.

For more information see:

• www.cryer.co.uk/resources/affiliate_networks.htm - List of affiliate networks.