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Conversion Rate

Conversion Rate
Conversion Rate is the rate at which visits or leads are converted into sales.

Conversion Rate is a marketing term and is typically used to denote the number of people, visitors or enquiries that are converted into sales. For example if a website has an average of 1000 visitors a day, of which an average of 20 go on to make a purchase then the conversion rate would be said to be 2% or 1 in 50.

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